Winery Site
3105 Bennett Lane, Calistoga

First time on market! Located on the corner of Tubbs Lane and Bennett Lane, this 10.58 acre (approx.) is flat / usable with incredible views all around - vineyards, the Palisades, Mt. Saint Helena, and the world famous Old Faithful Geyser of California. Live in the manufactured home while you plan your next step. With 10+ acres, the property meets the minimum parcel size for a winery.

Offered at $3,950,000
(Active - MLS Exempt)

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Vineyard Estate with Winery Potential
102 Foothill Blvd, Calistoga

Homage Vineyards is a boutique Cabernet Sauvignon vineyard estate on the world famous Highway 29 in Calistoga. Approximately one acre of vines. Clone 335 / 110R rootstock. Property is large enough to qualify for a small winery permit by the City of Calistoga. The rock wall Tuscan home is located directly adjacent to the Napa River with a beautiful Oak shaded patio that's simply magical.

Offered at $2,850,000
(Active - MLS Exempt)

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Panoramic Knoll Top Building Site
3610 State Highway 128, Calistoga

A rare opportunity to own a private knoll top. This 31.78 acre (approx.) site has 360-degree views of the valley floor, the palisades rock formations, and surrounding vineyards.

Offered at $2,500,000
(Active)

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Panoramic View Building Site
3600 State Highway 128, Calistoga

A true luxury building site - panoramic valley floor vineyard views, private / noise free, and a location that's easily accessible and close to town. Property had a main house, second dwelling unit, and guest cottage. Napa County fire rebuild standards will provide the new owner with significant cost savings on road and septic. Trees sustained minimal fire damage and the owner has invested significant resources into cleaning up property.

Offered at $2,250,000
(Active)

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Two Legal Parcels
2322 Atlas Peak Road, Napa

Two legal parcels - both with spectacular panoramic views! The rare opportunity to build one or two estate quality homes minutes above the Silverado Resort. Both lots are accessed via a flagpole driveway so they are insulated from road noise coming from Atlas Peak Road. Sale benefits Larkin Street Youth Services in San Francisco.

Offered at $1,195,000
(Active - Price Reduced)

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Vineyard View Building Site
3582 State Highway 128, Calistoga

The perfect spot to build your dream home. Located off State Highway 128, this building site is private and relatively noise free with beautiful vineyard views. Main house was 3-bedroom / 2,694 sq.ft. per Realist (up to 3,367 sq.ft. on rebuild with +25% rule). Napa County fire rebuild standards will provide the new owner with significant cost savings on road and septic. Trees sustained minimal fire damage. Vineyard potential.

Offered at $995,000
(Active)

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Affordable Building Site
4447 Lake County Highway, Calistoga

Located approximately 6 miles / 12 minutes from downtown Calistoga, this approximately 0.94 acre (Realist) building site features privacy, views, and a minimal amount of road noise from Lake County Highway (set back from road.)

Offered at $349,000
(Active)

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1800 Spring Mountain Court, St. Helena
Robert Pursell represented the seller
Sold for $4,093,970 ($1,705 / sq.ft.)

Lesson: Pricing Confidence

Built for its owner, this 2,400 sq.ft. home was a "jewel box" - relatively small but perfect in style and execution. Comparable property sales around $1,000 / sq.ft. reflected a much lower "spec home" quality. A sale was guaranteed; the question was at what price? The answer was aggressive marketing and a full price offer after just 37 days on market. This was a true win-win, a seller who received top dollar and a buyer who purchased a home of unparalleled quality.

2400 Grant Street, Calistoga
Robert Pursell represented the seller
Sold for $3,750,000 (raw land)

Lesson: Managing Complexity

This was a complex land sale. This 17 acre property could be sold for its current vineyard, a future winery, an estate home building site, or an entitled 15 lot subdivision. The go-to-market strategy therefore reflected four different development options each with its own valuation and probability of obtaining a buyer. Once on market, each developer / end consumer had to be methodically taken through the various options.

2121 Monticello Road, Napa
Robert Pursell represented the seller
Sold for $3,395,000 ($399 / sq.ft.)

Lesson: Honesty

This is an older story from the recession but the lesson is timeless. Monticello Road had been on and off the market for 10 years across four different previous listings / agents. The first agent set an unrealistically high price which the market couldn't deliver. And none of the subsequent agents wanted to risk the listing by telling the seller the truth about price. I had a candid conversation with the sellers and the house was in escrow five months later.

Dry Creek Road, Yountville
Robert Pursell represented the seller
Private Sale

Lesson: Strategy

311 acres of raw land across seven parcels in the western hills above downtown Yountville; home to the world's most valuable vineyards. The seller tried to sell the property to the neighbor directly, a high end vintner and real estate developer. I created a full go-to-market strategy to create a plausible alternative to selling to the neighbor which forced the neighbor to pay market rate for the property.