Panoramic Knoll Top Building Site
3610 State Highway 128, Calistoga

A rare opportunity to own a private knoll top. This 31.78 acre (approx.) site has 360-degree views of the valley floor, the palisades rock formations, and surrounding vineyards.

Offered at $2,500,000
(Coming Soon)

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Two Legal Parcels
2322 Atlas Peak Road, Napa

Two legal parcels - both with spectacular panoramic views! The rare opportunity to build one or two estate quality homes minutes above the Silverado Resort. Both lots are accessed via a flagpole driveway so they are insulated from road noise coming from Atlas Peak Road. Sale benefits Larkin Street Youth Services in San Francisco.

Offered at $1,295,000
(Available)

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Affordable Building Site
4447 Lake County Highway, Calistoga

Located approximately 6 miles / 12 minutes from downtown Calistoga, this approximately 0.94 acre (Realist) building site features privacy, views, and a minimal amount of road noise from Lake County Highway (set back from road.)

Offered at $349,000
(Coming Soon)

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1800 Spring Mountain Court, St. Helena
Robert Pursell represented the seller
Sold for $4,093,970 ($1,705 / sq.ft.)

Lesson: Pricing Confidence

Built for its owner, this 2,400 sq.ft. home was a "jewel box" - relatively small but perfect in style and execution. Comparable property sales around $1,000 / sq.ft. reflected a much lower "spec home" quality. A sale was guaranteed; the question was at what price? The answer was aggressive marketing and a full price offer after just 37 days on market. This was a true win-win, a seller who received top dollar and a buyer who purchased a home of unparalleled quality.

2400 Grant Street, Calistoga
Robert Pursell represented the seller
Sold for $3,750,000 (raw land)

Lesson: Managing Complexity

This was a complex land sale. This 17 acre property could be sold for its current vineyard, a future winery, an estate home building site, or an entitled 15 lot subdivision. The go-to-market strategy therefore reflected four different development options each with its own valuation and probability of obtaining a buyer. Once on market, each developer / end consumer had to be methodically taken through the various options.

2121 Monticello Road, Napa
Robert Pursell represented the seller
Sold for $3,395,000 ($399 / sq.ft.)

Lesson: Honesty

This is an older story from the recession but the lesson is timeless. Monticello Road had been on and off the market for 10 years across four different previous listings / agents. The first agent set an unrealistically high price which the market couldn't deliver. And none of the subsequent agents wanted to risk the listing by telling the seller the truth about price. I had a candid conversation with the sellers and the house was in escrow five months later.

Dry Creek Road, Yountville
Robert Pursell represented the seller
Private Sale

Lesson: Strategy

311 acres of raw land across seven parcels in the western hills above downtown Yountville; home to the world's most valuable vineyards. The seller tried to sell the property to the neighbor directly, a high end vintner and real estate developer. I created a full go-to-market strategy to create a plausible alternative to selling to the neighbor which forced the neighbor to pay market rate for the property.