Robert Pursell
Sell with Robert Pursell -
Reason #4: Marketing Strategy.
Real estate is often called sales but it's really 95% marketing.

Marketing is the strategy and execution across four areas: the product (your house), pricing (list price), promotion (advertising), and place (distribution). My responsibility is to create this marketing strategy.

There is no universal real estate marketing strategy - no single recommendation for staging and repairs, no single recommendation for list price, no single advertising strategy. We will work together come up with an overall marketing strategy that best meets your objectives.

An MBA in marketing helps here. As you will see when we discuss marketing execution, there really is an art and science to marketing. How I position your property in the market, the words and pictures I use to describe the property, all those details are vitally important.